Patti Wigington

It’s that time of year! Join me at the third annual Magical Market, presented by the Central Ohio Pagan Alliance, on Sunday, June 8, at the Newark, Ohio, Canal Market District. This free event is chock full of some of your favorite local witchy shops and vendors – come visit with me for a spell!  

Branding and spellwork might seem like they come from totally different worlds – one corporate, one cosmic – but they’re more alike than you think. At the heart of both is the same core principle: Clear intention + consistent energy = powerful results. When businesses brand themselves, they’re creating a message. Something that cuts through the noise and says: Here’s who we are, here’s what we stand for, and here’s how we engage. When you cast a spell, you’re doing pretty much the same thing. Your words, tools, colors, actions, and timing all communicate something – to the universe, your subconscious, and your energetic field. So what happens when we…

Ever cast a spell that felt a little… wonky? You wanted something to shift, you said all the right words, lit the right color candle, but it still felt like your intention was floating around without direction. Maybe the results were vague. Maybe nothing happened at all. Here’s the missing ingredient: clarity. In business, companies craft what’s called a Unique Value Proposition (UVP) to help them stand out. It’s a clear, focused statement of what they offer, who it helps, and why it matters. It’s how they position themselves in the world. And guess what? You can do the exact same thing with your spellwork. Because when your intention is…

I’ll be the first to admit it – witchcraft can get cluttered. You start with a candle or two, and the next thing you know, hooo boy… you’ve got five tarot decks, a dozen oils, six kinds of salt, and a whole-ass drawer of herbs you can’t even pronounce – let alone remember what they’re for. Your altar looks more like an Addams Family garage sale than a sacred space. If your magical practice has ever felt bloated, chaotic, or just plain overwhelming, you’re not alone. So today, we’re gonna spend a little time discussing magical minimalism. Now, I’m not talking about stripping your practice down to the bare bones…

Let’s talk about one of the most unexpected places to cast a spell: LinkedIn. Yes, that LinkedIn. The land of headshots, endorsements, humblebrags, and lame stories that are basically really bad TED talks designed to boost engagement and collect Likes. Before you roll your eyes or log out, hear me out: this platform is ripe for magical energy. Why? Because it’s a space where energy meets opportunity. It’s a digital crossroads full of potential clients, collaborators, recruiters, and mentors. And just like your altar or a spell jar, it’s a tool… and tools work best when you charge them with intention. So whether you’re job hunting, building your network, or…

Let’s get something out of the way right now: You are allowed to be spiritual and still want to make money. I mean, I love my magical life, but I also love being able to pay my mortgage, put gas in my car, and travel to places that intrigue me. That’s why I don’t feel bad at all about accepting payment for things like Tarot readings, handfasting ceremonies, or workshops – also, to be fair, I do a lot of stuff for free (you’re reading this blog post and it didn’t cost you a thing, for example) so I am totally comfortable with charging for certain services. This has been…

I’ve been a published author for a pretty long time – my first novel (which I self-published) came out in 2003, and I’ve been writing professionally pretty much ever since. In addition to a floppity-million blog posts and online content pieces, I’ve published one children’s book, five novels, and have my name on a dozen or so books on modern witchcraft. Nearly everything has been traditionally published, by legitimate companies – some small and some large – that pay me to Make the Words. While I know I’ve been very fortunate and blessed in the way my publishing career has worked out, I also recognize that there are many highly…

If you’ve ever felt like your magical practice is all over the place – some spells here, a forgotten altar there, a planner full of intentions you haven’t touched since the who knows when – you’re not alone. Witchcraft, by nature, is fluid and intuitive. But sometimes, it could use just a little more structure. That’s where a surprising tool from the business world comes in: the Business Model Canvas. Originally designed to help startups map out how they create value, this visual framework can help you get crystal clear on how your magical life works, and how you can support it more effectively. Think of it as a snapshot…

We’ve all been there – you do the spell, light the candle, say the words, maybe even feel the energy buzzing… and then? A few days – or a couple of weeks – go by… and nada. Zip. Nothing. No shift, no sign, no sparkling “a-ha!” moment for you at all. It’s easy to shrug it off. Maybe it wasn’t the right time. Maybe the energy was off. Maybe Mercury retrograde was just doing its thing again. But what if, instead of writing the spell off as a “fail,” you treated it as feedback for yourself? In the business world, there’s a concept called the feedback loop. It’s a cycle…